Our Story & Fair Trade

Su Su Ma Ma means "mothers milk" in the language of Indonesia. We are a small UK based company using Fair trade standards. This helps to ensure that small scale producers in developing countries get a decent price for goods produced under fair, decent and humane conditions.

Kit out your tot in bright cotton jumpers knitwear from Nepal, in a mind boggling array of colours and styles. There's matching funky hats, scarves, they come in sizes to fit us big kids too! Enjoy browsing through our extensive range of faery dresses elf or wizard outfts. Our Starchild range features Bali batik babygrows, in purple or blue, starry leggings & t-shirts. Baby Thai trousers can be teamed with Indian tops for that global feel.

About Me

Susumama World Wear is a UK based fair trade clothing company, founded in 1993 when single mom, Carli Susu discovered that were no alternative options for dressing her beloved baby boy, bar sweatshop produced, pale blue items with a truck on it, and equally gender cliched girls' garments. What was worse, is that many of these garments were made by children in sweatshops in developing countries, to keep costs down, and profits high.

As a creative, colourful dresser herself, and with a background in theatre design, and a love of exotic textiles, coupled with a passionate belief that , 'You are what you consume', Carli set out to change that.

Strapping her infant son to her back, she headed off to Indonesia with the intention to create her own range of fairly traded kiddies clothes, cutting out all middle men, personally sourcing fabrics, and working directly with the tailors, mostly young women like herself, also with small children, and also trying to raise their families in the best way possible.

Back in the day, this was quite a new model for a business.

Over the years, other global ranges have been added, and Susumama now offers clothes from places as diverse as Indonesia, Nepal, Guatemala, Thailand, Morocco, and even Europe. The principle, where ever she works remain the same; beautiful unique clothes with heart. 

Now, 25 years down the line, that baby boy who first inspired the business, is a man, and Carli has extended her range to include funky earthy clothes for adults as well, plus what she calls 'Bollywood Bling', an eclectic collection of sparkly bits picked up on her travels such as FLOWER TORANS, exotic OILS & INCENSE, and MIRRORED KEY RINGS, Carli Susu now mainly follows her passion, that being to KEEP ON SPARKLING WITH CONSCIENCE, and recently has introduced a range of biodegradable glitter.

When Carli found out that the glitter the faery world had been using is basically micro-plastic, she no longer felt that she could use it.

Alas, a world without glitter seemed a sad place indeed. So Carli sourced an ethical, biodegradable version and Susu's GLITTER-US, BIODEGRADABLE ECO GLITTER was born. It was so successful that it warranted a website of it's own.

Check out our biodegradable glitter by clicking the button below.......